Residents of Hell’s Kitchen, the famed neighborhood west of the Theater District in New York City, were welcomed with free coffee, breakfast bites, and limited-edition tote bags at the opening of Whole Foods Market Daily Shop .

The 8,500-sq.-ft. market at 301 West 50th Street is just the third location for the chain’s new small format, the other two also being in Manhattan in Lenox Hill on the East Side and at StuyTown on the Lower East Side. The markets feature more than 400 local items from the Northeast.

“The Hell’s Kitchen neighborhood is very dynamic. We’re steps away from great entertainment and some of the best restaurants in the city,” said Joel Jimenez, the store team leader of Whole Foods Market Daily Shop.

“If you need a quick lunch, some ingredients on your way home from w

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