Instead of spending money on a transitional advertising campaign, Brooklyn Brewery on Thursday said it is directing its resources to fund Brooklyn Brewery Supports , a new initiative that will provide direct financial assistance to trans, non-binary and two-spirit New Yorkers throughout the year.

The brewery said it partnered with queer Latina activist, actor and Stonewall Inn Gives Back board member Angelica Christina. Together, they’ll distribute $25,000 in direct support to 25 New Yorkers — $1,000 each, no strings attached, to help cover basic but critical needs like housing, healthcare, transportation and food.

“As attacks on trans rights escalate, we wanted to use our resources to show up with purpose — by supporting people in our own city who are too often pushed to the margins

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