In a sea of nearly identical fitness trackers , Whoop stands apart. Since it started in 2012, the company has understood that the hardware was secondary to software. For a pricey monthly membership, you get access to a (theoretically) never-ending series of new features in the Whoop app, and the company throws in the small, screenless sensor for free.

This was once a pretty good bargain , but for the past several years, Whoop hasn’t done much. In 2023, the company released its OpenAI-powered personalized fitness service, Whoop Coach. As with most other AI-enabled fitness services, you had to think really hard about how to frame your questions to get useful advice. I didn’t find it particularly helpful.

This year, the company finally released an updated Whoop that comes with a bevy o

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