BBH USA has won two brands from the Keurig Dr Pepper portfolio, ADWEEK has learned.

The Publicis-owned agency will handle creative duties for 7UP and RC Cola, according to sources familiar with the matter.

The news comes on the heels of Keurig Dr Pepper dissolving its in-house agency, Liquid Sunshine, in May.

BBH declined to comment. Keurig Dr Pepper did not respond to a request for comment in time for publication.

Keurig Dr Pepper spent $157 million on advertising in 2024, according to COMvergence. 7UP and RC Cola each spent under $1 million on advertising in 2024.

The beverage giant owns, licenses, and distributes more than 125 brands in North America, including Dr Pepper, 7UP, Canada Dry, Keurig, La Colombe, Lavazza, and Swiss Miss.

Keurig Dr Pepper shifted from its in-house model

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