This Side Hustle Spotlight Q&A features Katy Allen, 38, of Nashville, Tennessee. Allen is the founder and CEO of Artful Agenda , which pairs "the best of paper planning with digital convenience," providing a customizable experience across devices. Responses have been edited for length and clarity.

Image Credit: Courtesy of Artful Agenda. Katy Allen.

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What was your day job or primary occupation when you started your side hustle?

I was in direct sales with Usborne Books and More (now PaperPie) and led a sales team of over 2,000 consultants.

When did you start your side hustle , and where did you find the inspiration f

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