A Los Angeles-based yoga lifestyle brand has planted its flag on the East Coast.
Beyond Yoga has opened its first permanent East Coast store with a new location in Greenwich, Conn. The 2,760-sq.-ft. space offers the broadest assortment of any Beyond Yoga store, and includes signature styles across women’s, men’s, and maternity, curated for the “wellness-forward lifestyle” of the Greenwich customer.
Beyond Yoga added that later this year, the brand will expand into new markets, including Boston’s Seaport Neighborhood, Westport, Conn. and Marin, Calif.
[READ MORE: First Look: Beyond Yoga makes NYC debut with experiential pop-up ]
“Greenwich is a vibrant community where wellness and movement are part of the daily lifestyle – and where many of our fans already live and shop with u