The ever-evolving world of alt-pop allows artists to reach fans where they are by marketing themselves directly from their bedrooms. Every other week, a new artist emerges who feels like an online bestie. But few acts have managed to build a universe as distinct and genre defiant as BETWEEN FRIENDS. The sibling duo—Savannah and Brandon Hudson—make a striking return with “1234567,” a frenetic and infectious single that offers yet another glimpse into their forthcoming album, WOW! , slated for release this summer. And Cosmopolitan is lucky enough to debut the video along with some BTS they captured on set. (Party anthem, incoming!)

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Following the razor-sharp satire of “American Bitch” and the pulsing energy of “DJ,” this new track plunges deeper into the duo’s

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