Timbaland has announced that he is now working with AI artists that aren’t actually real.

The iconic producer has launched Stage Zero, an AI focused entertainment company and comes as a result of him experimenting with the AI program Sono.

Timbo has revealed that the company has signed the first ever AI artist, who is being called TaTa.

Speaking to Billboard , he claimed that this will lead to a new genre of music called “A-pop” and detailed how the songs for the AI artist are made by putting demos into Suno which then turns them into voices and melodies without using actual singers of musicians.

He said: “I’m not just producing tracks anymore. I’m producing systems, stories, and stars from scratch. [TaTa] is not an avatar. She is not a character. TaTa is a living, learning, auton

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