The social media collaboration platform Pearpop is redefining the ways brands partner with influencers by taking an authenticity-first approach to alignment.

At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss their business philosophy, which starts with the idea that everyone is a creator.

“Everyone has influence in some way,” Mason said. “If my mom posted something [about] a new taco shop, someone is going to go try out the taco shop.”

This mindset is empowering because it means everyone has influence, but it’s also daunting to sift through. Mason estimates that there are 50 million creators in the world today, which means finding the right “fit” betw

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