A Los Angeles-based athletic lifestyle brand has planted its flag on the East Coast.

Beyond Yoga has unveiled its first permanent East Coast store, opening a location in Greenwich, Conn. At 2,760 sq. ft., the space is the brand's largest store to date and offers the broadest assortment of any other Beyond Yoga store, including women’s, men’s, and maternity items.

The company, which was acquired by Levi Strauss & Co. in 2021, plans to open stores in Boston (in the Seaport Neighborhood), Westport, Conn.; and Marin, Calif., later this year.

[READ MORE: First Look: Beyond Yoga makes NYC debut with experiential pop-up ]

Designed to feel like a “natural extension of the brand,” the new Greenwich store features an open layout grounded in natural materials and details such as t

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