B.C. began the advertising campaign on June 2 to attract health-care workers northward from the U.S. west coast with ads on digital screens at 14,000 locations, each with a 16-kilometre radius of a health-care facility.

"With the chaos and uncertainty happening in the U.S., we are seizing the opportunity to attract the talent we need to join and strengthen our public, universal healthcare system in British Columbia," Health Minister Josie Osborne said in a news release.

Ads are spread across Washington state, Oregon and select sites in California, and in addition to the digital screens will appear in six medical trade publications, on social media and during podcasts. The goal is to reach 80 per cent of health-care workers in target areas through the six-week campaign.

The province is t

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