When YouTube introduced its Premium Lite tier in March , the goal was to give people a way to see fewer ads on YouTube. It took only three months, but YouTube is already increasing the number of ads that Premium Lite subscribers will see, according to Dextero .

News of the ad hike spread to subscribers through email, as spotted on the TWiT Community forums and reported by German news site Deskmodder .

“We are writing to let you know that beginning 30 June 2025, ads may appear on Shorts, in addition to music content and when you search or browse,” the email reads. “Most videos will continue to remain ad-free.”

The good news is that if you don’t engage with music videos or YouTube Shorts , then you likely won’t see much of a difference when using the app, aside from a fe

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