MADISON, Wis. (WMTV) - The winner of the 2025 Madison Burger Week is Licari’s Bar and Grill with its “I’m on Fireball” burger.

According to the Wisconsin Beef Council, this is the first repeat winner of the contest. The restaurant also won in 2024.

“We are a tiny operation and being a part of people’s lives and getting to do this every single day is just a blessing,” Sarah Nelson of Licari’s said. “We have the absolute best customers and support system that helped make this happen.”

The winning burger features a one-third pound patty covered in homemade “Fireball” aioli, American and pepper jack cheese, bacon, and Fireball cheese curds. The burger can be served on French toast or a Stella’s spicy cheese bun.

This year’s Burger Week competition saw a 36% increase in votes.

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