Timbaland has signed his first-ever AI-generated artist through his newly established entertainment company, Stage Zero.

The Grammy award-winning artist announced the launch of his new brand alongside co-founders Rocky Mudaliar and Zayd Portillo. The artist, known as "TaTa," is driven by Suno AI and other AI-friendly tools under Stage Zero's umbrella. The pink-and-black haired artist is a byproduct of Timbo's new venture, and will pioneer a new genre of music he calls "A-Pop."

“I’m not just producing tracks anymore,” Timbaland said in a statement to Billboard. “I’m producing systems, stories, and stars from scratch."

"[TaTa] is not an avatar," he continued. "She is not a character. TaTa is a living, learning, autonomous music artist built with AI. TaTa is the start of something bigg

See Full Page