There are a lot of watches on the market these days, but you tend to hear about some of them more than others. That isn't, of course, a knock on unquestionable grails like the Cartier Tank and Rolex Submariner , which have more than earned their places among the most iconic watches of all time. But in certain circles—and, uh, corners of the internet—their ubiquity does rob them of some of their surprise-and-delight value.

Fortunately for anyone looking for an alternative to the usual suspects from the big Swiss luxury brands , there’s a whole world of timepieces out there that are as startlingly original as they are oddly slept-on. These are the ones we're eyeballing right now.

The Rolex Yacht-Master

The Submariner earned its reputation on the wrists of serious undersea explorer

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