The British Columbia government has begun an advertising blitz in three U.S. states in an effort to recruit American doctors and nurses to the province.

The six-week campaign involves print, video, digital, social media and audio elements and began in Washington, Oregon and parts of California on Monday.

The province is targeting billboards, transit shelters, ride-share screens and businesses within a 16-kilometre radius of a health care facility, and medical trade publications. Together, it hopes to reach 80 per cent of heatlh-care workers in its target areas.

͞”Our message to U.S. doctors, nurses and allied health workers is strong and clear: there has never been a better time to come to British Columbia, and for Canadian health professionals currently living and working in the U.S.,

See Full Page