Count Faherty as the latest American brand to set its sights on Pitti Uomo .

The New York-based label said it plans to show at the trade show for the first time later this month. Pitti is slated for its four-day run in Florence, Italy, on June 17 to 20.

The move is part of the company’s plan to expand into the European market. In the U.S., Faherty operates 78 stores and has a robust wholesale business.

Faherty was founded in 2013 by twin brothers Alex and Mike Faherty as a sustainably sourced East Coast-skewed men’s sportswear collection that offered an alternative to the brightly colored California surf brands.

At Pitti Uomo , Faherty will show its Island Haberdashery Collection for spring. The collection was inspired by creative director Mike Faherty’s background in American he

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