British Columbia has launched a six-week, $5-million campaign of targeted advertisements to recruit doctors and nurses in the United States.

The Ministry of Health says the campaign launched on Monday is being shown on thousands of advertising screens in Washington, Oregon and California, at locations within a 16-kilometre radius of health-care facilities, as well as on podcasts and Netflix shows.

B.C. Health Minister Osborne says it's a step B.C. needs to "take right now" to attract physicians, nurses and other health care workers, and the province will do everything in its power to ease their transition.

In one of the ads, a disgruntled-looking woman in hospital scrubs listens to "news from Washington" before the scene cuts to outdoor views of British Columbia, and listeners are urged

See Full Page