Women's Wear Daily
For JHSF, a mall isn’t just a mall, a restaurant isn’t just a restaurant.
They’re part of a holistic approach to luxury that the São Paolo-based conglomerate uses to cater to the affluent lifestyle.
Shopping centers, hotels and restaurants, upscale condos and houses, office towers, surf clubs, an asset management firm — even an exclusive executive airport for private jets — they all sit in the JHSF portfolio. And the company operates dozens of designer stores in Brazil for luxury brands such as Celine, Chloé, Isabel Marant, Balmain and Emilio Pucci while also leasing space to many other high-end names in its centers.
“You have important groups that have malls, but they are just mall operators. You have important groups that operate hotels, but they just manage hotels. And there are