Tequila Don Julio has teamed up with New York City’s Mercer Labs Museum of Art and Technology to present Por Amor: An Immersive Tasting Experience , which takes you on a journey through the Blue Weber agave harvesting process, the history and legacy of founder Don Julio González and more — using proprietary technology to reimagine how tequila is experienced and celebrated through art and technology.

Mercer Labs is a cultural institution that bridges the gap between art and technology, and this is the museum’s first-ever full brand takeover. Tequila Don Julio continues to honor its long-standing tradition of pushing boundaries through innovation with this first-of-its-kind experience, which invigorates the expressions and flavors of the spirit. 1 of 4

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