When fast-food chains and quick-service restaurants entered the industry and rose to fame in the 1950s, it was all about who had the best burger. This helped many burger-focused chains like McDonald's and Burger King become the giants they are today.

However, trends evolve, and it's undeniable that many consumers now prefer chicken over other options, creating a "chicken craze" among chains.

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This has caused many in the food industry to shift their focus and launch new chicken-based products to dominate the market and boost sales.

Major players like McDonald's ( MCD ) and Taco Bell have begun prioritizing chicken-based products, but following a food trend isn't enough to get people's attention amid a consumer spen

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