BOISE, Idaho — The children’s toys made at Boise-based Lovevery may look low-tech, but don’t be fooled — these toys are the result of cutting-edge technology and extensive research focused on what truly helps children learn while having fun.

It’s the brainchild of Jessica Rolph. She explains, “We wanted to bring all the science and all the knowledge around early childhood and bring it to parents in a program that could help them feel confident about each stage of their child’s development.”

Jessica’s passion for the industry stems from her experiences as a mother of three and a hard truth all new parents face: “Babies, they don’t come with a guidebook.”

Jessica's journey took a transformative turn when she discovered an eye-opening doctoral thesis that explored how infants grasp concept

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