The most avid fashion fans practically pant at the sight of their favorite designer labels’ iconic logos and monograms: Chanel’s double Cs, Burberry’s tartans, and Versace’s snakey Medusa head. Such is also the effect of Gucci’s iconic inverted Gs. So much so that even with the rise of quiet luxury, aka the antithesis of logomania, those with the most acute fashion knowledge still can’t resist a monogrammed Gucci piece . The label knows this, of course, and celebrated it with a campaign starring none other than Emily Ratajkowski.

On Thursday, June 5, the My Body author fronted the Italian house’s latest ads dedicated to the GG monogram. She carried different bags from the Ophidia collection (the ones typically clad in the logo), including half-moon-shaped pieces and mini duffle handba

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