You typed in a question and clicked a few links, and Google could get paid if you landed on an ad. For years, that simple cycle helped turn Google into a trillion-dollar titan.

But now, that model is under threat.

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AI-powered chatbots like OpenAI's ChatGPT are rapidly changing how people find answers. Instead of browsing through links, users are getting direct summaries on AI. These "zero-click" searches quietly erode the economics that built the modern internet.

The number of users is growing fast. OpenAI CEO Sam Altman said in April that ChatGPT already has "something like 10% of the world" in terms of users, pegging the number closer to 800 million, Forbes reported.

Even Google seems to know it. It's giving AI answe

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