Is LIV Golf Yasir Al-Rumayyan’s failed “personal pet project,” as Brendan Porath puts it? It may be, if you’re looking into the numbers working at the Saudi-backed league. The PIF’s billions invested in this breakaway league have yielded concerning returns. In 2023, LIV Golf lost $394 million, excluding its U.S. events, according to Money In Sport ‘s report on LIV Golf’s UK division. Despite this, Phil Mickelson remains optimistic, citing the number of star players recently signed, even though no major names have joined since Jon Rahm 18 months ago.
Acknowledging he doesn’t know the “exact timeline,” Mickelson stated, “LIV has made incredible strides toward our goals.” At LIV Golf Virginia, he added, “We want all the best players in the world to compete against each other more