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Orangetheory continues to add locations to its growing fitness studio chain.
The one-hour workout gym, which describes itself as the "multivitamin of workouts," operates nearly 1,300 studios and sees growth opportunities in mid-sized cities and suburban markets, the company said in an email to USA TODAY.
Orangetheory also pointed to growth opportunities in larger markets including Dallas, Los Angeles and Seattle.
Orangetheory merged with Self Esteem Brands in 2024 and is now a part of the Purpose Brands portfolio, which includes Anytime Fitness, Basecamp Fitness and SUMHIIT Fitness along with other fitness and wellness brands.
Here's where Orangetheory Fitness is set to open new locations.
Where is Orangetheory opening new locations?
Orangetheory told USA TODAY it plans to open 13-17 new studios across the U.S. in 2025, with an emphasis on markets where the company sees continued demand.
The company is planning to open locations in the following cities in 2025:
- Davis, California
- Visalia, California
- Hebron, Kentucky
- Fenway, Massachussets
- Centerville, Ohio
- Florence, South Carolina
- San Antonio, Texas
- Woodlake, Virginia
Where has Orangetheory already opened new locations?
Orangetheory has opened seven new studios so far this year, according to the company. Here's where:
- Fairfield, California
- West Boynton, Florida
- Carrolton, Georgia
- Gainesville, Georgia
- Grand Rapids, Michigan
- White Lake, Michigan
- West Harlem, New York
Where are future locations planned for 2026 and beyond?
Orangetheory noted it sees growth opportunities in markets including Dallas-Fort Worth, Seattle, Baltimore-Washington, D.C., Boston-Providence and Los Angeles.
The company also said it has signed agreements for three new studios in North Carolina and six in Utah.
This article originally appeared on USA TODAY: Orangetheory opening new studios in 6 states this year. See where.
Reporting by James Powel and Saleen Martin, USA TODAY / USA TODAY
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