Every June for the past decade, Americans have endured the same tedious ritual . Corporations, nonprofits, and federal agencies blanketed the country in rainbow iconography to mark the beginning of Pride Month. Logos were recolored. HR departments rolled out slide decks on inclusion. Public spaces were repurposed into temples of the new state religion .

But this year feels different. Pride Month opened with a whimper. Some of the most vocal corporate evangelists dropped the celebration entirely. The cause? Conservatives finally decided to fight. Culture war became something more than a talking point — and suddenly, a chorus of “respectable” voices began warning about the dangers of winning.

The base has learned that victory is possible. Cultural power can be challenged. Political pow

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