Pride Month has long been an occasion for companies and institutions to display their support for the LGBTQ+ community, whether it be for profit or for principle. It’s often a trivial gesture, but it can have a meaningful impact for a community that had long been relegated to the shadows of society.

But more recently, that support has waned amid a regressive political climate that has made many companies rethink their commitments to diversity, equity and inclusion. A survey conducted by the national risk management firm Gravity Research found that around 39% of companies said they would reduce their engagement around Pride Month this year. Some of the top reasons for the change were the Trump administration, conservative activists and conservative policymakers, the survey found. Major c

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