“Well, all the things that I believed in for all these years—50 years of coaching—no longer exist in college athletics.” That’s how Nick Saban perfectly summed up the NIL scenario. Today’s college sports require more than just a good coach and team to get top players. Schools must have excellent NIL opportunities, and surprisingly, that’s still not enough. The legal environment surrounding a program now heavily influences where players choose to go. Right now, the House vs. NCAA settlement is about to bring in a revenue-sharing system, but first, it’s celebration time for Steve Sarkisian’s Texas Longhorns and Joey McGuire’s Texas Tech Red Raiders.
The House vs. NCAA settlement is taking care of the NIL. For instance, it will pay billions in back payments to former college players w