Robbie Williams will appear as an ambassador in the new 360° campaign for Mein Schiff Relax.

This week, TUI Cruises launched the communications campaign “Time to Relax” for the Mein Schiff brand in the DACH region, Benelux and Scandinavia on TV, radio, digital out-of-home media, connected TV and travel agencies.

The company said in a press release that in the campaign, Williams showcases how he enjoys the Mein Schiff Relax and how guests can find time to relax on the ship.

“The Mein Schiff Relax has been sailing in the Mediterranean for some time now and has already won over many cruise enthusiasts and regular guests,” said Clas Eckholt, vice president commercial at TUI Cruises.

“With this campaign, we want to strengthen the presence of Mein Schiff in the DACH region as well as in Bene

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