At WWDC 2025 , how is Apple going to spin what can be objectively seen as a year of AI promises unkept?

Leading up to WWDC 2024, AI had broken into the mainstream, capturing the imagination of early adopters and the general public. Services like Google's Gemini and OpenAI's ChatGPT showcased features that used large language models and generative AI to write, search the internet and create near-photorealistic artwork in a way that only books and movies had imagined before. AI was the future, and all the major tech companies needed to be pointed in that direction.

But Apple, being secretive by nature, kept its AI plans closely guarded. By the time Tim Cook, Apple's CEO, took the stage during last year's WWDC keynote presentation, analysts and financial experts thought the company had fa

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