Millions of us dig into them every morning, but breakfast cereals are getting progressively worse for our health, according to a new study – having grown sweeter and less nutritious over the past decade or so.
It's a worry for everyone, but particularly for kids: the majority of young people in the US choose cereal as their preferred breakfast option, over more labor-intensive alternatives such as pancakes, waffles, and French toast.
Researchers from several institutions across the US looked at the ingredients of ready-to-eat (RTE) cereals launched in the United States between 2010 and 2023, and marketed towards children aged between 5 and 12 years old.
That gave them more cereals than you might expect – a total of 1,200 – though rebrands and repackaging were included. The nutrient