Sustainability means different things to different people. A CEO or entrepreneur might think of an enterprise that can financially sustain itself while serving the needs of its customers and bringing value to its shareholders. A nonprofit leader will probably think of how they can sustain their organization’s mission into the future.

Those of us raised during the Green Awakening initiated by Rachel Carson’s “Silent Spring” think of sustainability as protecting and preserving our environment.

Several catchphrases emerged from this period: “Only You Can Prevent Forest Fires” — Smokey Bear, 1947; “Give a hoot, don’t pollute” — from Woodsy Owl, 1971; but the most enduring is undeniably “Reduce, Reuse, Recycle.”

Several organizations in our community advocate for sustainable tourism, none mo

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