TikTok has long been a breeding ground for viral trends, but its latest subculture, “SkinnyTok,” is reigniting old diet culture in a digital age.
Behind the trendy filters and catchy sounds lies an extremely problematic reality – a community where thinness is idolised, extreme calorie deficits are glamorised, and the pursuit of a shrinking body is celebrated, often at the expense of mental and physical health.
The rise of SkinnyTok
SkinnyTok refers to a corner of the internet where creators openly document their weight loss journeys, post “what I eat in a day” videos featuring alarmingly low calorie counts, and share ‘body checks’ (videos where people weigh and measure themselves).
Some even boast about “gaslighting” themselves into being skinny, or confess to daily gym visits out of