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J Batt, Michigan State's new athletic director, acknowledges the growing challenge of donor fatigue in college athletics.

Batt's hiring coincides with a recent court ruling allowing colleges to directly pay athletes, impacting NIL (name, image, and likeness) deals.

Batt plans to engage with donors to address the changing landscape of college sports and fundraising.

EAST LANSING – J Batt has worked in athletic fundraising for two decades and took over his first athletic department in 2022 at Georgia Tech during the nascent days of the name, image and likeness era.

He’s recruited hundreds of millions of dollars for sports programs he’s worked for, both before and after the floodgates opened to pay athletes.

Michigan State’s new athletic director also has experien

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