As a 31-year-old, I'm starting to enter that grey area when it comes to skincare.

The products aimed at my age group either promise to preserve a youthful glow or boldly market anti-aging claims that don't always land.

And as I glance ahead to my mid-30s and beyond, I'm noticing how few brands really speak to women in this phase of life.

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That's why one particular comeback caught my eye.

A beauty brand that once held a $1 billion valuation - before it abruptly collapsed into bankruptcy - is making a return this summer. But it won't be the same brand you remember.

Its founder is bringing it back with a bold new focus: women 35 and up. And this time, the mission feels personal.

For women like me, caught between skincare

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