From TikTok sensation to Sports Illustrated Swimsuit model, Alix Earle defines what it means to be an It Girl.

She gained fame by candidly sharing her battle with acne, allowing her beauty and authenticity to resonate with millions of followers. Now, she shines in magazine spreads, captivating fans with her stunning bikini shots featured in the 2025 Sports Illustrated Swimsuit issue.

Alix made history in 2024 when she became the publication’s first-ever star on the digital cover .

“That’s what I try to preach and show,” Earle said about being authentic. “I definitely think of it as a brand. But that’s also a weird dynamic because it’s also me as a person. It’s been weird to rationalize in my mind, but I think I’ve done a pretty good job at it.”

“You feel like if somet

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