J.M. Smuker’s “Munchie Mobile” — parked outside cannabis dispensaries to attract consumers to its sweet and salty snacks — is an unscrupulous cause marketing strategy. These last-ditch efforts by companies to gain markets by aligning with other products and claiming the message will not influence youths to favor the products are disingenuous. The headline used in The Wall Street Journal’s business page news article is telling: “Are Twinkies and Cannabis the New Cookies and Milk?

These corporate marketing strategies are what Big Tobacco did for decades to secure lifelong customers, including attracting youths as replacement smokers. It was a laborious and painful process to unravel the deleterious health effects of tobacco use, as a range of financial stakeholders and apologists kept a cam

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