Back in 2023, social media management platform Buffer wrote a blog post about how it had received 1,518 applicants for a single role on its marketing team.

While that’s a jaw-dropping number, it’s a common occurrence for companies with well-paying jobs that boast a great company culture. In the present job market, many job seekers are discouraged knowing they’re competing against hundreds (if not thousands) of applicants.

For some roles, a résumé will only get you so far. A personal brand helps you stand out before you ever apply for a job, making the application process tip in your favor.

You can break out of the résumé mold

Résumés often have very prescriptive formats. You’ve probably heard the common advice: Keep it to one page, highlight your accomplishments, make it easy to read.

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