TORONTO – When it comes to competition between Canada’s telecommunications giants, there are certain spaces where carriers have traditionally jostled with one another to emerge as the top dog.

In any given quarter, the providers strive to gain the most new cellphone and internet subscribers, often through promotions or bundling opportunities. Customers are also accustomed to boasts about performance on metrics like broadband speed, call reliability or total network coverage.

But as the telecoms continue to set their sights on growth and profits, some industry watchers say they will need to further diversify their investments. They point to technology services, including artificial intelligence, as an industry where telecoms can make their mark.

“The big innovation comes from tech. The d

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