How Bluey became a global icon among children and parents alike

How Bluey became a global icon among children and parents alike

Bluey, an Australian cartoon about a family of cattle dogs, has become a global smash hit, attracting tourists to a theme park in its home town of Brisbane.

Australia’s most famous dog lives in a converted warehouse next to a park on the banks of the Brisbane River.

Sun-bleached and surrounded by concrete, the outside of Bluey’s World is less than impressive. But once through the entrance, where staff hand out pointy, brightly-coloured dog ears to guests of all ages, the interior is instantly recognizable as the home of a family of cartoon canines that have taken the world by storm.

Premiering in 2018, Bluey is Australia’s biggest cultural export since Steve Irwin. It was the most watched show in the United States last yea