London-based fashion favorite Fruity Booty is back on the radar with a fresh wave of summer-ready looks. The brand’s second installment of its Spring/Summer 2025 “Pesche” collection has officially dropped, and it’s already stirring up dreams of saltwater breezes, long lunches by the coast, and sun-drenched afternoons that stretch late into the evening.
Dubbed a love letter to the Italian pescheria—a bustling seaside fish market where the scent of the ocean lingers and the vibe is as laid back as it is vibrant—Drop 2 of Pesche leans hard into nostalgia and vacation fantasy. Fruity Booty’s creative team has taken this familiar Mediterranean imagery and reinterpreted it through a playful, youthful lens that’s become the brand’s signature. Think beachside ease paired with runway-ready confide