10 Underrated Sanrio Characters You've Never Heard Of and Need to ASAP

When most people hear the word Sanrio, Hello Kitty instantly comes to mind. Those who are slightly more familiar with the Japanese entertainment company may be aware of other Sanrio side characters, like Pompompurin, Cinnamoroll, My Melody, and Kuromi, whose prominence and popularity have increased over the last few years.

Since the original company rebranded in 1973 to Sanrio, hundreds of unique characters have been designed by a variety of different creators. Some of these characters have risen in status to enjoy mainstream fame and acclaim, but others have unfortunately been neglected in favor of these icons with more popularity like Hello Kitty . These ten Sanrio characters may be completely unfamiliar to most people , but they deserve just as much love as someone like Hello