As NASCAR heads into its first-ever points-paying event in Mexico City, the excitement surrounding the international event is matched by the logistical and regulatory challenges teams must overcome. The Autódromo Hermanos Rodríguez is set to host the highly anticipated Viva Mexico 250, but for teams, simply showing up prepared to race is no longer enough. Beyond adjusting for the technical implications of racing at high altitude, organizations must also navigate strict local regulations that diverge significantly from what they are accustomed to on U.S. soil.

Mexican law imposes clear boundaries when it comes to advertising certain products, many of which are commonly promoted in NASCAR. This has led to a flurry of activity behind the scenes, as teams scramble to ensure their haulers and

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