PARIS , June 8, 2025 /PRNewswire/ -- In a bold step to advance inclusive growth and engage the younger generation, Haier, the world's No.1 brand in major appliances, officially launched the Haier Fans Cup in Paris , marking a strategic moment in evolving global sports marketing vision of Haier.

Held during the world-renowned Roland-Garros (French Open) fortnight, the Haier Fans Cup brought together promising under-14 tennis players across France for a day of spirited competition and cultural celebration. More than a youth tournament, the initiative showcased Haier's vision of using sport as a bridge across generations, geographies, and shared aspirations.

The event culminated in an exclusive opportunity for the winners to meet former WTA Number one champion Ana Ivanovic at Haier Roland-G

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