We need to talk about Labubus.

And no, Labubu isn’t some off-brand kombucha or a Goop-approved fertility crystal. It’s the name of those fuzzy toys with bunny ears and toothy grins that Gen Z and millenials seem to be losing their collective minds over.

The buzz for Bubus has grown so loud that it even made its way to the Jenna Bush Hager-led fourth hour of the Today show this week.

The Labubu was first introduced in a 2015 children’s picture book created by Hong Kong-born artist Kasing Lung called The Monster Trilogy. Inspired by Nordic mythology, the Bubu are tiny elvish creatures with nine serrated teeth and pointy ears. They’re also canonically female.

Following the success of his book, Lung signed a deal in 2019 with Pop Mart, a Chinese-based toy company known for “blind box” coll

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