NEW YORK (AP) — Major League Baseball has agreed on a strategic partnership with Jomboy Media and will acquire a stake in the company. The two sides announced the deal on Tuesday.

Jomboy Media will be used across MLB's digital channels. MLB will also help grow Jomboy Media's other shows, including “Talkin’ Baseball,” “Talkin’ Yanks,” and “The Warehouse Games.”

Both sides are also expected to collaborate on IP growth and ad opportunities around MLB's key events, including the All-Star Game and Home Run Derby.

According to the release, Jomboy Media set revenue and profitability records last year, and had more than 93 million engagements on social media. Jomboy Media was founded by Jimmy “Jomboy” O’Brien and Jake Storiale in 2017.

“We have long admired the passionate fandom of Jimmy O’Bri

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