Rocco Liu continues to find his footing installed at the top job at Vogue China HQ. Subsequent to taking up the mantle of the Chinese fashion bible in 2024 (having replaced Margaret Zhang ), some of China’s most prolific models like Lina Zhang , He Cong , Jiahui Zhang , Liu Wen , and Fei Fei Sun have fronted the magazine. Next up on the cover of Vogue China is Adriana Lima. The Brazilian bombshell is celebrated across a selection of July 2025 covers as cover girl, with photographer Ziqian Wang called upon to capture the occasion, and Liu Xiao reporting for styling duties. Throughout the accompanying cover feature, Adriana is joined by her family while goes solo in each of the cover images.

Adriana Lima for Vogue China July 2025

IMAGE | WEIBO/VOGUE

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