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We are so back.

Part one of Jon M. Chu‘s film adaptation of Tony Award-winning Broadway musical Wicked premiered in theaters on Nov. 22, 2024, and alongside record-breaking box office numbers came a record-breaking number of brand collaborations.

Leading up to the Nov. 21 premiere of Wicked: For Good (originally titled Wicked Part Two ), the collab game is back in full force. The marketing wizards behind the Universal Pictures blockbuster in mid-July began unveiling new products every “Wicked Wednesday,” and fans can expect magical new merch weekly.

We are so back.

Part one of Jon M. Chu‘s film adaptation of Tony Award-w

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