Prada campaigns just don’t quite hit like they once did. As co-creative directors of the Italian label, both Miuccia Prada and Raf Simons have made no attempt to hide the fact that they favor a select rooster of photographers for the campaigns. Talent like Willy Vanderperre and Steven Meisel are just two of the duo’s favorites, in addition to Oliver Hadlee Pearch. Fresh from capturing the Summer 2025 campaign offering, the British photographer is back for the Fall 2025 season. Over 20 models were cast as the faces and embodiment of the Prada campaign, including Julia Nobis, Kendall Jenner, Lina Zhang, Loli Bahia, Noor Khan, Sora Choi, and Awar Odhiang (to name a select few). The models come together within a stark white studio space, captured walking in unison and the same direction

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